Business Case: Website redesigns

According to Forrester Research, Fortune 1000 companies continue to spend an average of 1.5 to 2.1 million US dollars each year on website redesigns to "update the look-and-feel", without having "any measurable goals for the redesign".

Why redesign?

Badly designed websites frustrate users and can damage a firm's e-business prospects:

Surfability solution

Surfability specialises in redesigning websites, making them measurably more usable, accessible and navigable.

"In today's back-to-basics market, e-Businesses are recognising that an optimised website that brings in repeat visitors and repeat profits is not a luxury but a requirement."

Guy Creese, Aberdeen Group Inc, December 2000.

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