Surfability Vision
Telescopic vision.
This is the 'age of information'. We are constantly bombarded with data from myriad sources - mostly useless or irrelevant, but sometimes important or even essential. The worldwide web has now become the 'font of all knowledge', containing both signal (everything we need to know) and noise (the junk frequently returned by search engines).
Our vision is of a not-too-distant future where automated data sources are capable of delivering concise, precise answers to simple human questions. As a company we can take significant steps towards realising this vision by effectively increasing the signal-to-noise ratio in large information-rich websites, adding to their value through increased accessibility, usability and navigability.
Our target customers are large organisations whose mature websites or intranets have grown out of control. Our innovative redesign solutions bring efficiency and order to chaotic websites.
Research and Development
We have encapsulated our website analysis tools and techniques into two major software products:
- NaviGaugeTM is a diagnostic tool that identifies navigational deficiencies in a website or intranet and provides a quantitative measure of its ease-of-use. The development of the Surfability ScaleTM algorithm (upon which the NaviGauge is based) was partly funded by a SMART award.
- KanaloaTM is a highly customisable PHP-based content management system that enables our clients to update their own websites from any web browser with ease.
Commercialisation strategy
In order to make the NaviGauge a de facto industry standard we are looking to:
- Acquire external investment to fund further R&D work and a marketing campaign.
- A joint venture with an appropriate partner with established marketing and distribution channels.
"We believe that all information-rich websites should be usable, accessible and easy to navigate."
Dr. Mark I. Williams, Managing Director, Surfability Ltd.